InfolificInternet – Infolific http://infolific.com We write. You learn. Thu, 26 May 2016 13:04:50 +0000 en-US hourly 1 WordPress On-Page SEO with the Real-Time Find and Replace Plugin http://infolific.com/technology/internet/wordpress-seo-with-real-time-find-and-replace-plugin/ Fri, 12 Feb 2016 14:46:01 +0000 Marios Alexandrou http://infolific.com/technology/internet/wordpress-seo-with-real-time-find-and-replace-plugin/ My favorite SEO-specific plugin is Yoast SEO. Despite all of its features there are still optimizations I like to make and for those I turn to the Real-Time and Replace plugin (I'm the plugin author). This plugin's capabilities are broad, but in this post I'll [...]

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First Link Priority with Images http://infolific.com/technology/internet/first-link-priority-with-images/ Sat, 31 Jan 2015 08:59:32 +0000 Marios Alexandrou http://infolific.com/technology/internet/first-link-priority-with-images/ It's SEO experiment time. This one is inspired by a recent webinar from the Marketers Braintrust folks and, of course, something I saw on a client's site. In the webinar, Leslie Rhode reminded me of discussions way back when regarding first link priority. The topic [...]

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Is Everyone Tweeting Without Me? http://infolific.com/technology/internet/guide-fantasy-football/ Mon, 15 Dec 2014 21:20:38 +0000 Special Contributor http://infolific.com/technology/internet/guide-fantasy-football/ Names have been changed, just because. Recently I found myself taking a solo trip to the top of the Empire State Building that only lasts a few minutes. Waiting alone in the long, tourist-filled line I tweeted a couple of jokes about how different the [...]

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The Anti Side Of Social Media: A Wave of New Apps Is Upon Us http://infolific.com/technology/internet/anti-side-social-media/ Sat, 13 Dec 2014 11:04:24 +0000 Special Contributor http://infolific.com/technology/internet/anti-side-social-media/ Lately I find myself particularly aware of all the ways in which social media is impeding my experience of actual life. I'm talking the times when I'm out to dinner with friends and everyone spends a majority of the evening popping their phones in and [...]

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Setting Up a WordPress Site: DIY or Pay Someone Else? http://infolific.com/technology/internet/wordpress-diy-or-pay/ Wed, 16 Jul 2014 08:44:25 +0000 Marios Alexandrou http://infolific.com/technology/internet/wordpress-diy-or-pay/ One of the primary attractions of WordPress is that it's free. This often means that those considering using WordPress are also trying to decide whether to set up their site entirely by themselves or hire someone else to do it. In my opinion the answer [...]

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Answering SEO Client Questions Using Normal People-Speak http://infolific.com/technology/internet/answering-seo-client-questions/ Wed, 05 Feb 2014 04:34:47 +0000 Marios Alexandrou http://infolific.com/technology/internet/answering-seo-client-questions/ Clients ask a lot of crazy things when it comes to SEO. Well, maybe not so crazy considering they don't live and breathe SEO like some of us. To help handle these questions, I've come up with a bunch of metaphors that eliminate the SEO-speak [...]

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Deconstructing An SEO Job Posting http://infolific.com/technology/internet/deconstructing-an-seo-job-posting/ Sun, 15 Dec 2013 21:12:23 +0000 Marios Alexandrou http://infolific.com/technology/internet/deconstructing-an-seo-job-posting/ SEO jobs abound. However, I thought I'd take a thorough look at a description I came across and “read between the lines” to help out those who might not know how to deconstruct a job posting. I'll alternate with snippets from the posting and my [...]

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Challenger vs. Leading Brand SEO http://infolific.com/technology/internet/challenger-vs-leading-brand-seo/ Mon, 21 Oct 2013 09:13:07 +0000 Marios Alexandrou http://infolific.com/technology/internet/challenger-vs-leading-brand-seo/ In many markets there's an obvious leader that people recognize even peripherally connected to that market can identify. The obvious case is when a brand's name is used to describe the product. For example, Kleenex is a brand that is used interchangeably with tissue. Back [...]

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6 Excuses SEOs Love to Use http://infolific.com/technology/internet/excuses-seos-love-to-use/ Sat, 24 Oct 2015 07:55:13 +0000 Marios Alexandrou http://infolific.com/technology/internet/excuses-seos-love-to-use/ SEOs, especially those providing consulting services, are often confronted with situations that they need to explain. They are, after all, supposed to be experts in the way search engines work and knowing why something has happened is why they get the big bucks, right? For [...]

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The SEO Lie Factor http://infolific.com/technology/internet/seo-lie-factor/ Mon, 21 Oct 2013 09:13:08 +0000 Marios Alexandrou http://infolific.com/technology/internet/seo-lie-factor/ One of my current projects has the goal of creating a series of charts and graphs that would allow my SEO team to intelligently show progress of client projects. Sure we could, just like everyone else, show rankings and traffic, but I'm looking for creative [...]

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SEO is About Beating Other Web Sites http://infolific.com/technology/internet/seo-is-about-beating-other-web-sites/ Mon, 21 Oct 2013 09:13:09 +0000 Marios Alexandrou http://infolific.com/technology/internet/seo-is-about-beating-other-web-sites/ Part of what I do is provide recommendations to site owners about how they should optimize their websites for search engines. Often this list of recommendations is quite long and made up of items some of which are relatively easy to implement and some of [...]

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You Need an SEO Strategy: Gone Are the Days of Seeing What Sticks http://infolific.com/technology/internet/seo-strategy/ Mon, 21 Oct 2013 09:13:09 +0000 Marios Alexandrou http://infolific.com/technology/internet/seo-strategy/ Ask 10 search engine optimizers if they know the difference between a strategy and a tactic and I bet all 10 of them will nod their heads. If you then asked those same 10 people to give you an example of a strategy, 9 of [...]

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How NOT to Reach Out to Bloggers http://infolific.com/technology/internet/how-not-to-reach-out-to-bloggers/ Sun, 07 Jun 2015 10:38:55 +0000 Marios Alexandrou http://infolific.com/technology/internet/how-not-to-reach-out-to-bloggers/ Earlier this week I poked fun at SEO vendor that posted rankings that weren't particularly impressive and were, in my opinion, downright funny. I'm must be in a sour mood because now I'm going to poke fun at a company that seems to be trying [...]

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Alternative to Your Own Blog http://infolific.com/technology/internet/alternative-to-your-own-blog/ Fri, 30 Jan 2015 10:22:41 +0000 Marios Alexandrou http://infolific.com/technology/internet/alternative-to-your-own-blog/ The inclination for most people upon hearing about the earnings potential of a successful blog is to start one of their own. This makes sense since owning your own website provides you with the most flexibility when it comes to controlling the design and content. [...]

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Domainers and the Business of Domaining http://infolific.com/technology/internet/domainers-and-the-business-of-domaining/ Sat, 02 Mar 2013 20:18:21 +0000 Marios Alexandrou http://infolific.com/technology/internet/domainers-and-the-business-of-domaining/ I came across an interesting article on CNN Money yesterday. I found it interesting for two reasons: 1) There's the potential to make a lot of money on the Internet and 2) SEO, SEM, and affiliate marketing aren't the be all and end all of [...]

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Blogging Myth – Post Frequency Consistency http://infolific.com/technology/internet/blogging-myth-post-frequency-consistency/ Sat, 02 Mar 2013 19:59:18 +0000 Marios Alexandrou http://infolific.com/technology/internet/blogging-myth-post-frequency-consistency/ In my last post I provided an example of a very successful website that uses tactics counter to what most bloggers would suggest because of their fear of annoying their users. I hope with that post that I provided some support to dispel what I [...]

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Rob Enderle's Blog http://infolific.com/technology/internet/rob-enderles-blog/ Sat, 31 Jan 2015 06:42:39 +0000 Marios Alexandrou http://infolific.com/technology/internet/rob-enderles-blog/ If you're an information technology professional, wouldn't you be tempted to check out a blog with a press release that started with this: “The most quoted technology analyst on the Internet has a new Web home, and he invites all IT professionals to stop by [...]

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Two Secrets to Being a Better Blogger http://infolific.com/technology/internet/two-secrets-to-being-a-better-blogger/ Sat, 02 Mar 2013 20:00:19 +0000 Marios Alexandrou http://infolific.com/technology/internet/two-secrets-to-being-a-better-blogger/ Yes, that's right. I've got two secrets that can make an aspiring blogger a better one. And I better apologize up front because you're probably hoping for a quick road to success. Sorry, no such thing is forthcoming. Just a couple of observations that I [...]

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Corporate Blogs and Wikis http://infolific.com/technology/internet/corporate-blogs-and-wikis/ Fri, 05 Jun 2015 20:12:39 +0000 Marios Alexandrou http://infolific.com/technology/internet/corporate-blogs-and-wikis/ It seems that at least once a month, the answer to a question posed by a co-worker or manager is “we need a blog” or “we need a wiki”. The problem as I see it is that these answers are sometimes being given because both [...]

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What a Web Developer Can (and Should) Do For You http://infolific.com/technology/internet/what-a-web-developer-should-do/ Sat, 02 Mar 2013 20:00:36 +0000 Marios Alexandrou http://infolific.com/technology/internet/what-a-web-developer-should-do/ As you might expect, a web developer is one who builds websites. However, a good website builder has much more to offer than just the technical skills needed to put a website together. Ideally, a web developer has the ability to understand your business. With [...]

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Fixed Width vs. Fluid Designs http://infolific.com/technology/internet/fixed-width-vs-fluid-designs/ Sat, 02 Mar 2013 20:23:46 +0000 Marios Alexandrou http://infolific.com/technology/internet/fixed-width-vs-fluid-designs/ In today's LED-Digest, there's a discussion about the merits of fixed-width designs vs. fluid layouts. For the most part, people on the list seem to prefer fixed-width. Here are two comments from members explaining why. With A/B and multivariate testing, placement of important elements on [...]

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A New Form of Comment Spam http://infolific.com/technology/internet/a-new-form-of-comment-spam/ Sat, 02 Mar 2013 20:00:46 +0000 Marios Alexandrou http://infolific.com/technology/internet/a-new-form-of-comment-spam/ This blog has been receiving a lot of comment spam recently. The comment is always the same i.e. “You have an interesting site.” The name and e-mail address change though. At first I couldn't figure out why someone would bother with such spam. From my [...]

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Types of Websites: Choose Carefully http://infolific.com/technology/internet/types-of-websites/ Mon, 12 Aug 2013 09:00:28 +0000 Marios Alexandrou http://infolific.com/technology/internet/types-of-websites/ Some co-workers of mine went to a website usability session conducted by a director from the Mequoda Group and came back with some materials that I've been perusing. This material has some good descriptions of the types of websites that exist today that I've combined [...]

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Mashups: You've Probably Already Used Them Without Knowing http://infolific.com/technology/internet/mashups/ Mon, 28 Sep 2015 10:08:16 +0000 Marios Alexandrou http://infolific.com/technology/internet/mashups/ Mashups played a big role in what people were calling Web 2.0. The term was introduced to me by a co-worker and so I put the term on my list of things to check out. When I finally got around to looking in to what [...]

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Free Blogging Software http://infolific.com/technology/internet/free-blogging-software/ Sat, 02 Mar 2013 20:01:23 +0000 Marios Alexandrou http://infolific.com/technology/internet/free-blogging-software/ The engine that powers this blog is custom built. I wrote the code a couple of years ago because I couldn't find any thing out on the web that was flexible enough for my needs. And then along came WordPress, a PHP-based blogging tool that [...]

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