Important Tips for Generating More Interest in Your Business Blog
Content marketing is an incredibly useful tool for all businesses, especially for small businesses and startups who don't have a widely recognisable brand name to use as a draw for clients. Creating a blog for your business site is one of the easiest ways to produce and share such content, however, it isn't something which should be used haphazardly. There are lots of important things to consider when introducing a blog to your website if you want it to be successful, such as producing quality content and providing valuable references. If you're unsure of what you need to consider when creating a blog of your own, here are some tips which you might find useful.
Quality over quantity
Quality should always be placed over quantity. Posting daily can be lucrative, but if the topics you are writing about aren't of interest to your demographic, or if your blog posts aren't written in an interesting and compelling manner, you won't generate much interest. The more useful the information you post is, the more readers you will attract and the more likely they are to visit your site regularly. Therefore, while more posts might give people a reason to keep coming back, the most important thing is to put out content that you are happy with and to do it on a regular basis.
Different levels of frequency of posting work for different businesses, and it often depends mostly on how much time you have to dedicate to your blog. No matter how often you are posting, the key is to try to stick to a regular schedule; whether that be daily (though Smart Blogger recommends otherwise), weekly or monthly, this will help you to establish a regular following and allow your readers to know when they can expect new content. Additionally, sticking to a consistent timetable like this also shows potential clients that you run a reliable business.
Connect with your audience
Don't forget the main aim of a business blog: to generate business and boost profitability. The more people you can drive to your website, the more likely they are to stick around and make the most of your products and services; however, you have to find ways to keep them there and keep them coming back, and the best way to do that is to engage with them directly. For example, you could encourage people to leave comments under your blog posts, and ensure that you respond to them in an efficient manner. This shows dedication, and also allows the consumers to get to know the face behind the company a little better, which promotes trust and brand loyalty.
Provide valuable and validated information
You need to be able to offer your readers something that they can't find on other blog sites. This means offering originality, and the gift of valuable information that will keep them coming back for more. It is also important to provide references for any facts or figures that you present on your website and make sure that you are getting them from relevant resources. For example, if you are a sports company, you might refer to Unibet for statistics on the likelihood of a particular team winning a game when talking about an upcoming sporting event in a blog post. Whereas if you run a beauty business, you may be better off linking references from well-known and respected beauty and style magazines.
Create relevant but widespread material
It's essential to have a clear focus when it comes to what topics you cover on your blog. After all, the key is to bring in your target demographic and not just anyone, as you want to appeal to people who would have an interest in your products and services. However, its also vital that you don't limit yourself too much in terms of the topics which you cover, as you need to appeal to anyone and everyone who might be interested in your business. This is why, as Inc. advocates, clearly defining your demographic is so important. For example, you may not want to write blog posts specifically targeted to one gender, as though those individuals might make up the bulk of your target market, you might end up missing out on an extra few clients who don't fit into that category.