3 Reasons Expert Interviews Make For Great Content
Expert interviews are very unique type of content that involves conducting an interview with a person who is regarded as an authority and asking them questions. Such interviews have a proven track record of being popular, but what is it exactly that makes them such great content?
If you're wondering why you should consider creating expert interviews as content – there are a few reasons that you should be aware of:
- Excellent source of information and insights
Experts didn’t get to be as widely-regarded as they are for no good reason. If someone is a well-known expert it is safe to say that they have the knowledge and expertise to back it up – making them an excellent source of information and insights.
Provided you conduct the interview well and ask the right questions, you will be able to get them to share those insights – which is exactly what viewers are looking for. Generally experts aren’t stingy with their information, as they know that by sharing it in an interview it will reflect positively on them in turn.
- Provides additional reach and publicity
As public figures and personalities in their own right, the experts that you interview will undoubtedly have their own fans and following. That will give your content an additional reach beyond what you’re normally able to attain.
Most experts are fully aware that the positive publicity and recognition they'll get from expert interviews will help them as much as it will help you – and so they are likely to be willing to promote the interview to their following.
- Acts as an exciting and unique type of content
Due to how different they are from most other conventional videos, expert interviews can help you to give your viewers something new and exciting that they appreciate. That being said because of this same reason you shouldn't over-use expert interviews, and should keep them as a type of ‘novelty’ content that you can create periodically.
It helps if you take advantage of the special status that expert interviews enjoy and promote or talk it up. By building up a bit of a buzz around it before you publish the interview, you’ll be able to capitalize on its appeal.
In the past producing expert interviews involved fairly challenging logistics, making it difficult to create one. Nowadays however it is possible to conduct and record expert interviews via video calls – making it a whole lot easier.
All that you need is a screen recorder that will let you learn how to record a Google Hangout, Skype session, or some other video call. For example you could use Movavi Screen Recorder and set it up in minutes.
Although the conventional face-to-face interview has an appeal of its own, creating expert interviews via video calls is much more convenient – both for you and the expert you want to interview. In fact you may find it easier to get experts to agree to be interviewed via video calls, seeing as it is much less of a time commitment on their part.