ECommerce Strategies You Probably Didn't Know
The internet has changed our lives in more ways than anyone could have possibly imagined. Everything we do in this day and age, whether it is for work or leisure, is connected to the internet in one way or the other. Leisure aside, it is the business world that benefitted the most from the internet. ECommerce businesses are now everywhere, selling any product you could think of. While this has been great since it allowed a lot of companies to emerge, it also meant that the market was becoming more saturated, and this is why you need to stand out.
These are some eCommerce strategies that you probably didn't know can help your business grow.
Leverage Artificial Intelligence
No, this is not out of a sci-fi film. AI is very much present and you're probably using it every day without even knowing it. We use it in most smart applications in our lives, and it is leveraged in all sorts of fields like finance and healthcare. For online stores, though, it can play a crucial role. For starters, you can use some form of a chatbot on your website to help visitors navigate and find what they're looking for –– which is already being done by a lot of businesses and is quite successful. More importantly, you can use AI for data analytics and understanding how well your eCommerce business is doing, like identifying traffic, conversion rates, and other relevant data that could help your brand grow.
Offer Additional Features
The one thing that separates one online store from the other is the additional features it provides. The average consumer is faced with plenty of options now, and you want them to choose you, so you have to give them an incentive to do that. As you will understand when you read the full article from Cahoot.ai, one of the best ways that you can do that is by offering free shipping. Everybody loves free shipping, and people feel extra motivated to complete the purchase when the online store has this option. Contrary to popular belief, you can add that feature without losing money and still making a profit!
Take Advantage of Content Marketing
Success in the online business world is all about the kind of content you present people with. The average person spends hours every day on Facebook, Twitter, YouTube, LinkedIn, and a ton of other social platforms. This is why you need to create targeted content that would appeal to your consumers. It doesn't necessarily mean your content will immediately lead to sales, not directly anyway, but it will educate people on your brand and the products/services that you have to offer, which is more important in the long run. So, use Facebook posts, GIFs, videos, infographics, blog posts, images, and any other tool at your disposal to raise awareness about your brand. This will eventually generate more traffic and engagement with your website and social pages.
Make the Products Real
Despite the immense popularity of online shopping, a lot of people still feel uneasy about doing it. They just want to grab and feel the product rather than buying it off a web page. This is why one of the best eCommerce strategies you could leverage is implementing interactive product visualization. This is a way for consumers to actually view the product from all angles, rotating and zooming in as they please. It helps them gauge the quality much more, and there is even an option to add videos of the product in action –– which has been shown to significantly boost sales. People can't touch the products online, but you can give them the next best thing, which will ultimately improve your conversion rate.
Referral marketing is a hidden gem of the eCommerce world, and it is one of the most efficient strategies that could take your numbers to a whole new level. People love sharing reviews and experiences, and you can take advantage of that by prompting them to share positives about your brand and encouraging them to have their acquaintances try it. When they do so, you can offer them discounts, vouchers, and any feature that would encourage people to refer your brand to others. This strategy often proves very successful and results in generating excellent leads.
When it comes to the eCommerce world, you just have to keep trying. As we mentioned earlier, there are plenty of competitors out there and you need to find a way to outshine them. So, you shouldn't just settle for an SEO strategy and hope for the best. Keep experimenting with different strategies until you find one that works best for your brand.