Chinchillas on TV
There aren't too many TV shows where you're able to see chinchillas in action. Although Martha Stewart has many of them as pets, they don't make appearances on her shows very often. The best TV show we've found is PetKeeping with Mark Marone (coincidentally this show is produced by Martha Stewart).
The PetKeeping show isn't all about chinchillas. It covers a wide variety of pets. We've seen one episode that featured Chinchillas. Presumably the shows repeat so it is quite likely this episode will come around again sometime. For those that are interested, search your TV listings for episode #306. The original air date was October 24, 2005, but it was repeated as recently as June 4, 2006.
Every episode includes appearances by the Three Muskateers (Mark's chinchillas). There are actually four of them, but only three ever appear on camera at any time.
Also, watching TV one evening, we were pleasantly surprised to see a chinchilla in a commercial. With chinchillas not as well known as other small animals (e.g. hamsters, guinea pigs) we thought it was a great way to increase public awareness of chinchillas. It's a SoftScrub commercial and you can view the 30 second spot on their website: Chinchilla SoftScrub Commercial.