The Future Of AI In Marketing

Artificial intelligence (AI) has been making changes behind the scenes for a long time now, and it's been doing that in all kinds of different ways and different industries – marketing is no exception. Things like predictive analytics and personal recommendations (which you might already use or at least be aware of, either as a business owner or just someone who happens to use the internet for shopping) are just a couple of examples of what AI can do, but there's a lot more.

The question is, what's next? As the technology in AI gets better and smarter, as well as more creative, what's the future of AI in marketing? Whatever it is, it's sure to be exciting, so read on to find out more.

Photo by AS Photography

More Personalization

If you think personalized ads are impressive at the moment (and they definitely are), just wait – AI is going to take personalization to the next level, tailoring all content so that it will feel as though each brand you interact with knows you really well. That means better product suggestions and email campaigns that sound as though they were written precisely for you – and only you. As you can see, this kind of marketing is sure to be persuasive, and it's going to make every customer feel like you're really taking care of them.

And what's next? Well, it seems as though the machine learning algorithms will be able to work out what people want in real-time, so those email campaigns and suggestions can change as someone's browsing history changes, ensuring they're always shown exactly the thing they were thinking of.

More Interactive Content

AI might seem as though it's just about getting people to buy more stuff, but it's also a very creative thing, and it's something that can help to create blog posts, videos, and even design websites (right down to getting the coding right). But that's just the start, and in the future, marketing campaigns may well feature content that changes depending on how users interactive with it.

Video is a great example of how it could work. With the rise of lip sync AI, businesses can actually create some fantastic ads that work in different countries because the language can easily be changed – you'll have the same face, though, which gives a good level of consistency, and that's important. If you want to expand into overseas countries, this kind of AI could solve all kinds of problems.

Predicting Trends

If there's one thing you've got to get to grips with when you own a business and you want to get your marketing right, it's trends. True, you don't want to base your entire business on one, but you can base your latest marketing campaign on one – after all, it's easier to change your marketing than it is to change your business!

AI can help with this because it can help to predict trends, meaning you'll get ahead of the game (and your competitors), helping you be the business people turn to first. It's all down to the fact that AI technology can analyze huge amounts of data from all kinds of different places like social media and websites, letting you know precisely what route to take when it comes to your next campaign.