Top tips for massive Instagram growth

Boasting over 1 billion users, Instagram is currently one of the most popular social media platforms. That's why it is one of the best places for businesses to advertise their brand.

By using Instagram, you will be able to advertise your product to a huge amount of people for free. This has the potential to turn any business from a regionally recognised business to a nationally or even globally recognised business.

But before any of this happens you will need to know the tricks of the trade when it comes to growing your Instagram profile. Growing your brand on Instagram relies on you having a dedicated number of followers who engage with your content.

Here are some steps you can take to ensure massive Instagram growth.

Be clear on your brand

To attract your targeted audience, it is important that you are clear on your brand. This begins with your image.

Think about what you are selling. If you are a company that sells cars, then your profile picture should be a picture of a car. If you are company that sells gym equipment you should have a picture of someone using gym equipment. If you are a company dealing with pets, then you should have a picture of a pet. You get the idea.

The next thing to consider is your bio. Aside from your profile picture, your bio is one of the first things that will attract an audience. Make sure your bio reflects your company's ideals. Try to stand out from the crowd by giving it some personality. Be interesting, be funny, be unique, be anything other than boring.

Know how to use hashtags to your advantage

It is also important that your hashtags relate your brand. A lot of people make the mistake of using any hashtag that is currently trending. But there is no use using a hashtag that is trending if it bears no relation to your company brand.

For example, if you are a fitness company but you start hashtagging about cute dogs, then your followers are going to end up being people who are interested in cute dogs rather than people interested fitness.

This is sending the wrong message to your audience of what your page is about. But it will also accidentally attract the wrong audience for your company which means they will be less likely to engage with your content which will hinder your account from growing.

Using an Instagram hashtag generator to find trending hashtags can be a good idea and can be really helpful for massive Instagram growth. But remember the reason these hashtags are popular is because so many people are using them. So whilst this means you could potentially be exposed to a lot of new people, it also means you could get lost amongst the mass of people using it.

It is always a good idea to use some unique hashtags alongside the more popular ones. Try creating some of your own hashtags that are bespoke to your business.

Regularly engage with your target audience

It is one thing attracting followers, but it is another thing keeping them. Make sure you post regular content on your account. This could be via your grid, your story, IGTV or reels.

If your audience does engage with your content by leaving comments or asking questions, it is important you take the time out to reply to them. This will make them feel important and encourage them to remain a loyal follower.

If down the line your business grows to a size where you are finding it difficult to continue with this engagement, you can consider appointing someone whose job it will be to deal with all your social media correspondence.

You could run regular giveaways for your audience. Not only will this attract new followers, but it will keep your current followers interested and active.

All you have to do is decide what you are going to give away and post it on your page with some rules. This would usually include things such as:

  • Follow this page
  • Like and share this post
  • Tag 3 friends

It can be a great way to drive new traffic to your page.

Get shoutouts from influencers

Collaborating with influencers has become incredibly popular because of their instant access to a large number of followers. Influencers can have thousands, sometimes millions of followers.

But remember, collaborating with an influencer is only useful if their following are your targeted audience. There is no point in collaborating with someone who is an influencer in the beauty industry if what you are looking for is someone to promote your bicycle company. Collaborate with influencers that are relevant to your brand.

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