Domain Elements to Consider During an SEO Audit
Do you want to increase customer engagement with your business? The first step toward this goal is to create an online presence via a website. How can you boost traffic to your website? That is what we're going to cover in this article! So buckle up, and let's get started!
What to think about when conducting an SEO audit?
While making your website available to the public, ensure that it is bug-free and matches the SEO requirements. The next critical step is to carry out an SEO audit. So, what's that?
An seo audit for domain is a test that shows how your website is performing to garner more organic traffic and engagement.
Here are some factors you can consider while doing a domain audit:
- What type of keywords (broad, specific, or premium) do you want the domain to target?
- Are you using the said domain for blogs and articles?
- Whether you're using this domain for local or wide SEO projects?
Having a clear idea of such requirements will make the seo audit faster and easier.
How to pick an SEO domain?
While setting a website name, you must always keep it short and straightforward. Also, ensure that the domain name elements do not have too many numbers and hyphens. These were primitive seo techniques, and they are no longer valid in this day and age. Having a domain name without digits or hyphens is always more reasonable.
How do you recognize when your domain is bad?
Having a lousy seo domain is just as bad as not having a search engine-friendly website. In some cases, numerous links may direct you to a domain. It is not a good sign. Checking the domain's history will show you if it has previously been used.
It is a red flag if the site had organic traffic in the past but now has no activity. When conducting due diligence with the search operator, you will be able to find this information. If all of the indicators are red, do not purchase this domain.
Top level domain contains keywords
What is a Top Level Domain? It is an extension of the net address of your website name, for example, abc.com or abc.net.
Having a keyword in a Top Level Domain (TLD) can benefit SEO by allowing search engines to discover and rate your site quickly and precisely. Furthermore, it can aid in the creation of a memorable and recognizable brand name, resulting in increased organic traffic and improved visibility in search engine results.
Using a keyword as the first word in the domain
Adopting this strategy is another way to boost your SEO because it helps your website rank higher in search results. Search engines consider various factors when ranking sites, including domain names. Aside from including the keyword in the domain name, you must also have relevant, high-quality content and links that direct visitors to your website.
Length of domain registration
The length of time you register your website depends on your objectives. Many experts recommend registering the domain for at least a year. It demonstrates to the search engine that you are committed to developing and maintaining it for an extended period. It prevents others from registering the domain when you aren't renewing it.
Subdomain name with the keyword
Keywords placed in the subdomain have the same effect as those in the TLD. It is preferable to use keywords in the subdomain only when necessary. Using this strategy only makes far more sense if you intend to organize the site's contents. Do not use this solely to improve SEO.
Domain with exact match
Exact Domain Match (EMD) was a technique used to boost websites. Such domains had names that matched specific phrases or keywords. However, Google updated the search algorithm, making it hard for websites with low-quality EMDs to get ranked higher in the results.
WHOIS: Public vs. private
WHOIS is a code that allows users to access any information about a domain and its owner. When you buy and register a domain, you're supposed to provide your contact details, which are stored in the WHOIS data server.
If you wish not to make your contact details available to the public, it's better to go for a private WHOIS.
A detailed seo audit, when conducted properly, will do wonders for your business. It is a valuable tool for enterprises and organizations looking to improve their online presence and attract more qualified traffic to their website. Such audits will help you to see what's wrong with your domain, and you can take apt measures to get back on track.
Need help performing an SEO audit on your website? Feel free to contact us for expert help!