Why Businesses Are Going To Move Away From Magento In 2019?
We live in a digital world where nearly everyone has access to the internet and technological devices. Because of this, the e-commerce industry has become one of the most popular flourishing fields worldwide. It is a constantly changing field. New trends emerge every now and then. Platforms and software that may be riding high on success today could be old news tomorrow.
Business owners throughout the world acknowledge this fact and are constantly working towards finding platforms such as Magento and Shopify that enable them to stay ahead of the competition and meet the demands of their customers.
Over the years there has been an increase in the popularity of Shopify, that for a good reason. Let us look into why many businesses are migrating away from Magento enterprise.
Magento – Designed for the large Business
Magento is a self-hosted platform and one of the most popular e-commerce platforms in the world. It has a very large user base including individual merchants as well as big popular brands. It offers robust features, mobile responsive design, and is very flexible with limitless options and features regarding online store customization.
However, it has some major drawbacks that cannot be ignored. These include:
- It is difficult to navigate and understand
- Lacks customer support in many regions
- It needs a dedicated network seer because of the performance issues.
- It is very expensive.
Many expert enterprisers feel that Magento Enterprise is for large organizations and businesses that already have a committed and well-developed IT team. It requires upgrading both initially and throughout, in order to be an effective solution for the problems faced by merchants.
This constant upgrading can be rather expensive which makes Magento an ideal choice for only large enterprises. Facilities such as efficient IT staff are not available within small- to medium-sized businesses. Individual enterprisers might find it to be out of the budget and difficult to handle. So then what alternatives to Magento enterprise can be found in the market?
Magento enterprise alternatives
One of the most popular alternatives to Magento enterprise is Shopify Plus. It is a hosted solution, with a large user base including big brands like Nestle, Budweiser, and General Electric. People that shift from Magento to Shopify can immediately feel the difference in its user interface. It is extremely user-friendly and easy to understand. Only the primary technical knowledge is needed in order to operate it.
This makes Shopify Plus an ideal platform for beginners. It automatically controls all coding problems and allows its users to control over HTML & CSS. Some of the key elements and features provided by Shopify Plus include:
- The open Application programming interface for total third-party incorporation
- Provides fully customizable front-end services
- Allows users to operate multiple channels and market their product. It is extremely compatible with social media platforms such as Facebook, Pinterest, and Instagram and allows you to sell and advertise your product through these platforms.
- Works well with all devices
- Provides full partner support and no limitations on selling
- It allows enterprise owners to use their domain name with respect to their Shopify shop even when they are fully hosted on Shopify.com
- Shopify Plus provides an ideal enterprise solution for high volume merchants
Shopify plus has a fast page speed. According to Shopify’s official status page, the Storefront Response Time for Shopify is 45ms. In addition to this, Shopify has a very fast checkout rate which is ideal for tackling the immense amount of traffic during flash sales and major sales events.
Regarding this topic, Greg Merrell co-founder of simplistic said “Shopify Plus is the only platform we trust to handle the massive spikes in traffic and transactions that come from ‘Good Morning America’, ‘The View’, and other nationally televised flash sales. With over a thousand successful flash sales, we can unequivocally recommend Shopify Plus for all of your high-traffic needs.”
Shopify Plus works well for both large organizations and emerging firms. These are the few reasons why enterprisers and big brands like GE, red bull and budweiserare choosing Shopify over Magento. But this is only the tip of the iceberg.
Ramon Vela from Bronto perfectly compared Shopify Plus and Magento regarding cost-effectiveness, he said, “Build a scalable, secure, platform that is easy to use without IT’s help that can also be customized. The one problem with Shopify that I see, is that because it’s easy to use, it lacks the customization flexibility that a Magento has.
Magento has the opposite problem. While you can use the open source version, it is so complicated and requires lots of dev assistance to get up and running and managing that the cost at some point, become too much. Some sites will require more flexibility, and those store owners will stay with Magento, but for the majority, Shopify or something like it will be enough.”
Also, Roberto Carlos Castillo Medina, CEO at Revolution said, “I recommend Shopify to my customers where they only have a small budget, and the operation of the e-commerce are simple (like regular e-commerce). On the other hand, I strongly recommend Magento when my customer wants to create a whole well-done shopping experience.”
Shifting is very easy, and you can always seek the guidance of technical professionals if a problem arises. People who shift to Shopify Plus will see their business grow and expand in 2019.