7 Reasonable Arguments Why Small Businesses Need YouTube Marketing
Alexa ranked YouTube as the second most visited Social Media platform in the world with 2 billion active users. This ranking placed YouTube right after Facebook. In 2017, it opened up new metrics that explained how they are taking over the Internet space with mobile videos. In the long run, it was gathered that YouTube had a total of 1.5 billion monthly users on the network. However, periodic reports in 2020 place it as the platform with 70% of the search engine market. Daily, over 300 hours of videos get uploaded on YouTube every hour. This is little compared to the number of hours individual users spend on the platform daily.
The question begs, how did YouTube grow from being just a video entertainment site to a very powerful tool that can be utilized for business resources. The answer is in the “Video” concept.
Video is an all-encompassing digital concept that captures unique features such as being catchy, attacking peoples' sense of sight, and very entertaining. The concept of article writing on blogs and sites is gradually losing people's attention as users find it easy to watch videos since they are short, unlike the long, lengthy, and sometimes boring blog and site posts. Even at the very vast and rapid growth YouTube had recorded with video contents in the last few years, only 9% of small businesses in the United States utilize the endless advantage of YouTube marketing for their businesses.
It is one thing to have a channel, and it is another thing to have subscribers. The metric that measures a business presence and influence on the YouTube platform is its Subscribers. Thankfully, real subscribers can be bought safely, and you can browse this website for more details.
So Why should small businesses employ YouTube marketing? What are the necessary tools needed by small businesses to effectively utilize it? Let’s start with the last question.
Having established how vast and influential the YouTube platform is, denying the marketing influence, it will have on small scale businesses is like evading the truth in justice.
Unlike traditional business marketing methods, which require money and physical connections, YouTube is free and unrestricted. With the right marketing tools like appropriate tags, the concept of sharing videos takes just a click. Business owners can always log on to the site anytime to open a channel for free. Everything is free, but recommendations are that business owners buy real and active subscribers to hasten marketing conversions.
• Target Customers
Naturally, businesses that do not have enough resources for publicities have problems reaching their target customers. The concept of Tags and search engine help owners to specifically define and direct searches to their target customers. With YouTube having a global reach of over two billion, reaching the target audience is possible from business places' comfort.
• Canvass Sales
Visual contents have proven to be capable of appealing to the viewers’ emotions. Hence, there are higher chances of being emotionally attracted to the product or services. In addition, YouTube has a unique feature that allows owners to optimize their business websites, blogs, and other social media platforms. Then, the presence of a vast number of viewers likely to see the video is undoubtedly a great sales canvasser.
• Support Costs
Businesses can always use other forms of YouTube Contents like the Educational and Informational content to help solve issues, problems, and questions that customers and potential customers might have regarding the product or service. This will, in turn, help them reduce their support costs. Uploading a How-To video of their products will readily answer nearly all questions regarding the product. Having to call or send representatives to customers is no longer needed.
• Insights For Improvement
Other great features of the YouTube platform are insight and analysis. Just like Twitter and other platforms, it has a feedback analysis option that tells owners how far their post went, the demographics, how the video was accepted, the communities, subscribers, etc. This is an avenue for business owners to improve their marketing strategies constantly.
This particular feature has got to be nearly everyone's favorite on YouTube. It has an open comment section where viewers and subscribers can always give suggestions, ask questions, narrate their ordeals, etc. about the business modifications. So, viewers are engaged, which serves as a feedback channel that flows from the customers to the business.
Depending on the video's intentions, a video can make viewers cry, laugh, anxious, excited, attracted, and even fall in love. With YouTube, business owners can always upload testimonial videos from customers who have used their products or patronized their services. Words of mouth, seen in a visual context, can always drive high traffic to a channel, leading to sales.
For small business owners considering a marketing plan that will drive the desired sales, YouTube is available. To own a channel, all it takes is logging in to the site and following this step-by-step guide. However, it is pertinent to remember that aside properly using tags for SEO rankings, having enough subscribers also determines how far a business video content will go on the platform.