3 Powerful Marketing Strategies for Your Architect Startup

Successful promotion of your architect business requires strategic thinking and awareness of different marketing platforms and channels. From building an online presence to exploring offline modes, there are many ways to ensure your architect startup firm gets noticed.

The foundation of all marketing efforts is a deep understanding of your target clientele. Extensive market research can help you define your audience, which will then guide all the marketing and promotional activities that you undertake.

Many startup firms are not aware of the professional liabilities they face as a result of the services they provide. According to an insurance firm data, in the timeframe between 1994 and 2005, up to 21 professional liability claims for every hundred architect firms were filed. Particularly for a startup firm, the expenses of fighting claims that allege negligence, errors, omissions, delays can be devastating. Professional liability insurance is a specialized coverage for professionals who provide services to their customers, such as architects. It protects your startup firm against negligence claims. Visit BizInsure for more information.

Three ways to market your architect startup

Reach out to potential clients: One of the most cost-effective marketing tools for architect firms is to build a customer base and send out email newsletters on a regular basis. Newsletters help increase the chances of a prospect contacting you when they need an architect. Build an email contact list by including a subscription option on your website, networking, attending conferences, joining professional groups, and leveraging in-person interactions.

Adopt the latest technology: Staying at the forefront of architectural technology is crucial to market your architect startup. Learning 3D modeling and visualization tools can help provide your startup firm a distinct edge over others. Ensure you are well-versed with the latest industry software such as Autodesk Revit, which can produce animations and stunning renderings that help you make innovative and impressive client presentations.

Maximize your social media presence: When it comes to marketing your architect startup, the power of social media, which is one of the most effective marketing tools, cannot be ignored. These social media statistics are the reason why a majority of small businesses are focusing on developing and implementing a social media marketing strategy.

• According to Statista, by 2020, there will be more than 3 billion social media users across the globe, equaling 42 percent penetration. In 2018, each day, there were a million new social media users.
• Seventy-one percent of social media users are likely to recommend a brand to others when they have had a good service experience.
• Sixty-nine percent of Americans use Facebook, while 74 percent of adults visit the platform every day.
• Seventy-eight percent of consumers in the U.S. made purchase decisions through brand discoveries on Facebook.
• More than 500 million people are on Instagram every day.
• Eighty percent of Instagram users follow a business.

Here are some ways to leverage social media for your architect firm:

Showcase ‘behind the scene’ activities: Social media, being a highly visual platform, is ideally suited for storytelling. Images of your project, the people involved in the designing process or the construction process not only help add a human touch to your architect firm but also draw the attention of social media users.

Highlight company culture and internal competition: Architect firm Perkins+Will’s social media post is one example of how you can highlight friendly internal competition to enhance user engagement. The firm drew attention with an image of a gingerbread house while talking about how the firm’s Atlanta and Boston offices had an edible architecture competition for the holidays.

Use infographics: Infographics can be an effective way to share information that is relevant to your target audience and can range from industry statistics, design trends to instructional material.

Pinspiration: Many architect firms create “Pinspiration” boards on Pinterest that are similar to portfolio boards. You can use the Pinspiration board to repin design ideas, materials, site plans, and other elements that promote your team’s creativity.

Display stunning photographs: Try capturing images of unique project details such as a new building material or interior design. You can also experiment with a unique angle of a building that showcases your design capabilities.

Add video testimonial: Businesses use video marketing on social media to build brand awareness, increase sales, build trust, and to engage and inform their existing consumers. Instagram, Facebook, and YouTube are the most commonly used platforms for video marketing. In the U.S., 85 percent of internet users watch video content, while 54 percent of users wish to see more video content from a brand they love. As per a recent estimate, 62 percent of users are more interested in a brand’s offering after viewing a Facebook video on the product or service. Recording an interview or testimonial of your happy customers and posting it on social media can help you boost your social media presence.