The Benefits of a CRM for Real Estate Agents


There are still many real estate agents out there that have not caught on to the information age. Is your desk at the office is cluttered with paperwork? If your idea of organization is a few spreadsheets and pdf documents combined with some sticky notes, then the chances are that you are leaving money on the table. You need a functional platform that can pull together your database and an actionable strategy that brings value to your clients and increase your closing rate.

A CRM system such as REthink real estate can revolutionize your business; let’s look at the top five benefits that this technology can bring to your business.

#1 Build a Functional Database
Your most valuable asset as a real estate agent is your database. A CRM system allows you to capture all the critical information of your clients in one, easily referenced database. A CRM solution is completely mobile, and you can access your database from your mobile device, anywhere in the world.

As you build your career, your database will expand, and if you do not have a categorized and active database that you can consistently market to, then you are going to be left behind by your competition. When it comes time to sell your business, your database is one of the most important features that will interest potential buyers. If you have a well-organized and active database, it will be a very appealing selling point.

#2 Increase Your Earning Ability
A CRM allows you to take a proactive approach to managing and marketing to your database. CRM systems are designed to make your life easier while increasing your productivity. A CRM will integrate with your calendar to notify you of important follow-up dates and meetings, log your statistics and analyze your performance. A CRM can automate your lead generation activities and continually grow your database on autopilot, notifying you of any new leads that have entered the sales funnel. With a CRM you have your entire business available to you in the palm of your hand on a mobile device of your choice.

#3 Build Relationships
Building and maintaining relationships relies on solid lines of communication between you and your clients. Your CRM allows you to categorize your database and use it to break down your customers into specific demographics. For example, if you were launching a new block of single-family homes targeted at young couples aged 30 to 35, you can use your CRM to identify all of your clients in your database that match the criteria.

The CRM will then automatically launch your campaign to the target niche in your database, notifying you of leads as they make their way down the sales funnel. Trying to research and execute this kind of campaign manually can take hours of hard work. However, with a CRM it can be achieved in minutes, giving you more time to spend on other areas of your business that need your attention.

#4 Stay Consistent
Following up with your database is critical. There is no value in having the data of your clients if you do not market your company and its services to them. Create sales funnel and then use your CRM to implement a follow-up strategy. Following up is critical, and you can use strategies such as an email campaign to keep your company and brand actively engaged with your database.

#5 Automate Your Marketing
There is no need for expensive outdoor marketing. Today there are strategies of outbound marketing that can bring leads to you. However, what do you do when you get these leads? Sending a flyer or giving them a call is not enough.

A CRM is your virtual marketing assistant. CRMs have powerful automation functions that can assist you with launching and managing marketing campaign effortlessly while analyzing the data from the campaign in real time.

Your CRM system will pull each existing client, and each new client through your sales funnel at their own pace while notifying you of each client’s stage in the funnel. Knowing where your customers are and what they are doing is vital to the success of your marketing campaigns.

Wrapping Up
A CRM solution can take your real estate business to the next level. Speak to a professional consultant and arrange a CRM trial for your company.

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