Driving Business Growth With a Quality CMS
At the heart of any business outreach strategy is the concept of content, or how to tell the story of a brand. The goal of a Content Management System (or CMS) is to help facilitate the publishing and cataloging of content. A good CMS allows every decision maker clear access to publishing and understanding more about how content drives the business while protecting its user data and its databases.
More accurately: everyone needs a CMS platform, but the type of platform will depend on what you’re doing.
Choosing a CMS for Your Needs
Every CMS offers something different, catering to enterprise clients or small businesses with unique toolsets. Requirements include solid security, the ability to handle multiple languages, distribute content that can be optimized for search and consumption, creating a responsive website, and addressing the needs of new and returning visitors.
Another advantage pointed out by Zesty.io, a web content management system is the lack of coding experience required to maintain a CMS platform. In Zesty.io’s Ultimate Guide to CMS, the company points out that non-technical marketers are getting closer to deployment, and as that trend grows CMS systems must become more user-friendly. A more intuitive UI, reader-friendly documentation, and access to data allow those at the top greater usability.
A simple CMS like WordPress or Drupal could be an example of trying to solve every problem. Both are designed for clients to customize as needed, with fairly straightforward methods of publishing a post. WordPress even utilizes a text editor similar to what you might find in Microsoft Word.
However, these platforms tend to fall short in scale. Although Drupal does utilize developer tested toolsets, the ideal platform for a growing business may lie outside of these free and easily accessible platforms.
A CMS system that allows for two-factor authentication, for instance, is a must when handling personal data. Any mortgage or eCommerce brand with multiple sites to manage needs to take security and access into careful consideration. Zesty.io’s solution is multi-site authentication, allowing users to access the backend of any site owned by the entity.
It’s also crucial to change certain elements on the site, especially metadata and title attributes. A good CMS allows control over these various elements to properly optimize what’s on the website. SEO is still relevant, especially as more smartphones are used for local search purposes.
Structured data has risen in importance these past few years. Enterprise businesses can benefit from informing a search engine of its contents with technical coding that identifies certain attributes. Have items for sale? Want to inform new customers of store hours? Structured data allows webmasters with a CMS that is compatible with code this kind of functionality.
Utilizing a CMS may or may not require some infrastructure. Many businesses will outsource hosting because it reduces the liabilities involved with housing data. Others may build their own server infrastructure to maintain greater ownership over that same data.
That can translate to hardware costs, security costs, and legal costs. The infrastructure involved in eCommerce scales alongside the business. It’s not surprising to find different solutions working throughout the life of a business.
Business leaders may find themselves utilizing more than one CMS, but this carries complications. As you consider what is right for the size and scale of your organization, remember that changing CMS systems involves migrating content. Anyone who has ever tried to convert a Word document to a WordPerfect document knows sometimes things get lost in translation.
Carefully consider the needs of your business and plan around growth expectations for the best results.