How Modern Tech is Creating More Transparency

Modern technology has done wonders for making things more efficient and accessible. Online platforms and companies in all industries are now able to use AI, automated systems, and other emerging technologies to serve consumers better and run business operations more efficiently. Of course, one benefit of new technology that doesn't get as much attention is how they've helped to make online platforms more transparent, giving users more information than ever before, while making the truth harder to hide. To better understand this impact, let's look at several ways that AI and other forms of modern technology are improving transparency.

Chatbots

Many people still prefer to speak with a real person rather than rely on bots. Also, there are undoubtedly occasions when an actual customer service rep is needed to resolve a problem. However, there's also no denying that chatbots can be useful for the consumer experience and help to improve transparency, especially when they are backed by AI. Modern chatbots have access to a company's entire catalog of FAQs, as well as previous customer service interactions. They are able to share that information and solve problems for customers based on how similar problems have been shared in the past. In other words, the entire scope of a company's customer service interactions can be utilized by AI-built chatbots, improving both transparency and problem-solving skills.

Review Platforms

Consumers have more choices than ever, which also means it can be harder to make a decision when it comes to choosing the right product or service. One way that technology is assisting with this challenge is the growing use of review platforms. For example, choosing from among the dozens of online casinos in the growing iGaming industry is easier when consumers can peruse the casinos reviewed at casino.com/us. Platforms like these use AI and automation technology to gather updated information about products and services in certain industries. With AI, these sites can also help customers read the most recent reviews on products and services they are considering. Whether what they read is good, bad, or ugly, consumers can use review platforms to learn everything they need to know before making a purchase decision, creating a high level of transparency.

Social Reviews

In addition to formal review platforms, social media also serves as a de facto review platform, which creates another form of transparency. If social media users are posting about a certain company, everyone is going to hear about it. This can have a profound impact on the popular opinion of that business. One way or another, companies will have to show transparency by responding to what's being said about their brand on social media. If they're lucky, those social media comments and reviews will be positive. Either way, the accessibility of social media makes it impossible for companies to hide from what's being said about them.

Content Labels

It's not always easy to identify what's true and what's not among everything that's posted on the Internet. In some respect, AI has made this more challenging because it can be used to create deepfakes of images and videos that aren't real. On the other hand, AI and other technologies contribute to content labeling, which can add tags or watermarks to content that has been AI-generated. Some social media sites can also add tags if a user is sharing content that's been fact-checked and is known to be false. In other cases, there are content labels for posts that have been sponsored or are paid advertisements. Now that AI can assist with this process, it's harder to post false or paid content without a proper label being attached, providing the transparency that's needed on social media.

Consumer Controls

Online platforms collecting consumer data and using it for their benefit is nothing new. However, AI and other newer technologies have helped put consumers back in control of what's shared and what platforms learn about their behavior. While not all companies are doing this, automated technology makes it easier for them to ask consumers what information they want shared and what they want to remain private. Studying consumer behavior does help platforms offer personalized recommendations and a more customized experience. However, consumer controls add transparency to this process by keeping consumers in control of what data can be shared and what shouldn't be shared.