Why Brand Awareness Is Important and How You Can Get Started 

Whether you are thinking about starting your business, or you are looking for ways to help your existing business grow, brand awareness is an important component that you have to consider. Without people being aware of your brand, you will not be able to sell your products or services. It is therefore vital that you consider how you can positively increase your brand awareness, so your business can grow and prosper. Brand awareness should be treated with caution, if you negatively increase your brand awareness, it can be harmful to your profits. 

Brand awareness is one of the most important things your business should focus on, and should be intertwined in all departments of your business. From your branding, messaging and customer service to your marketing department. Everyone in your business will play a role in your brand awareness.

To help you get started here is some more information on brand awareness.

What is brand awareness?

Brand awareness is difficult to measure, but can be defined as the degree to which consumers are aware or familiar with your business. Brand awareness can be created in a variety of ways. For example, when you provide a good product or service, your friends are more likely to share your business with their friends and family. There are also other ways that you can increase brand awareness, for example, through networking events and connecting with new people, creating viral content on social media platforms, getting published in the media, sharing merchandise, having a unique message, and much more.

Why is brand awareness important?

Keeps your business at the top of consumers' minds

Brand awareness is vital for any business, as it provides the foundation for your business as the first step in the sales funnel that will enable you to acquire customers. When you can put your business in front of your ideal customer's eyes in a memorable way, for example, by creating a piece of content that helps solve a problem, the consumers are more likely to remember you when they get further down the funnel and want to invest. By working on your brand awareness, you can plant important seeds in the minds of your ideal audience, which will leave you at the top of their mind. When they are familiar with your brand, they are more likely to trust you and feel comfortable with you over your competitor, and buy from you.

Be competitive

When you work on your brand awareness, you can put yourself above your competitors. This is because every customer is going to face a choice when it comes to investing. They will review your business, as well as your competitors to help them make the right purchasing decision. Most people believe that cutting their prices down or offering a good deal is going to win customers. While these can be helpful, customers would prefer to spend more money with a brand that they know and trust, rather than get the cheapest deal. This is why brand awareness and trust are extremely important.

Creates loyal customers

Customers thrive with familiarity. They are much more likely to spend their time and money with a business that they know and trust. When you work on building your brand awareness, you can build a relationship with your consumers. Over time, this will help them learn to trust your business. In a world where there are hundreds and thousands of options to choose from, brand awareness and trust can go a long way, by creating a loyal customer base who will continue to invest in you.

Meet your business goals

Good brand awareness is key to reaching your business goals. By creating a loyal customer base, building strong relationships, and referrals, and winning customers over your competition, you are going to be hitting your goals that relate to increasing your website traffic, expanding your audience, and cultivating new leads.

All your brand awareness efforts will lead to an increase in leads and profits.

How to increase your brand awareness

Provide good customer service

Good customer service is hard to come by. By going above and beyond for your customers, you will get them to share their positive experiences with their friends and family, and therefore, generate referral leads.


Collaborations have become a huge thing in the world of social media. Whether you choose to do it online or not, strategically partnering with another company can help increase your brand awareness. Collaborations work well because you will be able to expose your business to an existing base of customers that is relevant to your work. This is mutually beneficial to both parties in the collaboration, as you will be selling products and services that complement each other.

Get your brand out there

Thanks to the internet and social media, there are hundreds of opportunities to get your brand out there. While you can invest in PR marketing, you can also invest some of your business time and use it to write guest blogs and go on podcast interviews. Websites and podcasts all over the world are looking for interesting businesses and thought leaders to share tips and insights. These are great ways to build awareness of your brand while providing value.


Merchandise is an excellent way to increase brand awareness. Through stickers, jumpers, or even lanyards from Lanyardsfactory.com.au you can get your business name out into the world. Every person that wears something with your branding on it, they are exposing it to their friends, families, and strangers on the street. More people will therefore become familiar with your brand which can help later on when they try to recall a business to invest in.

Social media

Social media is one of the best and most cost-efficient ways any business can increase its brand awareness. You should use the platforms to create valuable and informative content that resonates with your ideal audience. Although these are not sales posts, they will build valuable trust and authority, which will create long-term growth for your business. Sales posts tend to put customers off.

Brand awareness is something that all businesses should invest in.

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