What You Need to Know About Starting a Customized Gift Business
Customized items always sell. People like the touch of personalization to normal items. Put a name on a mug or a notebook and it's on a new level. This is why gift customization is a good business idea. But, before you get started, here are the things you need to consider:
You won't need a big capital to get started. The most expensive thing you are going to invest in is a cutting machine. The affordable ones are around 300 dollars. You can check out Facebook or other online marketplace sites for second-hand machines in running condition.
The next thing you need is a computer. It doesn't need to have the latest features and specifications. Your old computer is fine as long as it can run the design software for the cutting machine. Then, you will need vinyl decal stickers, printable stickers, the medium you are going to use, and weeding tools. Of course, don't forget your normal craft tools like a pair of scissors, rulers, adhesive strips, and pens.
There are so many products you can offer to customize. However, it is best that in the beginning, you focus on only one or two. Since you are only testing the waters, don't get too excited and launch your business with 10 products.
How do you decide which products to offer first? You have to try what you are most comfortable with. It's pretty simple to paste a sticker name on a notebook. But, with mugs, there could be complicated designs. This is going to test your creativity.
Say, for example, you want to offer personalized key chains and mugs, the next thing you need to find is a supplier.
These days, it's not that difficult to find suppliers. Thanks to the existence of eCommerce sites, you just need to browse among the options. However, there are a few things you need to consider in getting a supplier.
Sometimes, different suppliers only have a minimal difference in the prices that they offer. But, you can't overlook that. Once your business is in full swing, you will be needing hundreds of mugs and acrylic blanks, that minimal difference in the price point will matter in bulks. You can also try negotiating with them to get the best deals.
Another expense goes to delivery fees. The closer the supplier is, the less you are going to spend on logistics. At the same time, the faster you will get your orders. In case you can't run the order through the e-commerce site, you can just pick up the products if they are close to you especially when you have rush orders coming in.
Look for a supplier who can steadily supply you with your needs. You have to find on you are going to stick with. It's a hassle to be jumping from one supplier to another. Once you find one you can trust, seal the deal with them.
4. Designs and copyright issues
This is one of the biggest challenges in running an art-related business. You can never use another person's design for commercial purposes.
For personal use, no problem. So many people just grab pictures from Google and hang them on their own walls. But as far as businesses are concerned, it is unethical to earn from someone else's work without their written consent or without you paying them.
Unless you can track down the owner of a design, the best route to take is to make your own. If you are not good at drawing or designing, there are design stores where you can buy design packs.
They can get expensive. But, if you have experienced coming up with a design on your own, you will understand why the price is like that.
Finally, before you launch your business, you need to practice a lot. There will be plenty of trial and error. You will waste plenty of materials and your patience will be tested.
Allot a few weeks just to learn everything. You don't need to be a master at it all at once, you can learn some things along the way.
It's important to have a journal so you can track what works and what doesn't. If not, you will be wasting a lot of time. There is only so much that your brain can remember, so don't make it difficult for yourself.
Once you have gone through all of these processes, congratulations. You are now ready to open your business start crafting for others. Customizing gifts for people is an amazing business that you will enjoy doing.