Should Your Employees Wear Company Uniforms?
It is not uncommon for fast-food workers to wear uniforms. McDonald’s, one of the biggest restaurant chains globally, has a black and gray dress code for store staff members. On the other hand, Burger King provides a more colorful uniform to staff: a black shirt with green, orange, brown, and tan stripes.
Many employers ask employees to wear uniforms of some kind while at the workplace. It is not just a requirement for fast food restaurant workers. There are different types of company uniforms depending on the nature of the job. Those who are working in factories, for example, have to wear one-piece suits. In brick and mortar stores, salespersons wear a shirt with the brand logo or colors. Even in offices, employees can be assigned uniforms or, at least, a dress code.
There are many reasons why uniforms are used at work. Among police officers, uniforms deter crimes by establishing that law enforcement is present in an area. Nurses wear white uniforms to guarantee hygiene and cleanliness as well as to make them easily identifiable. Firefighters wear their uniforms to protect them in the event of a fire.
But why should company workers adhere to uniforms or dress codes, too?
Creating Brand Recognition and Recall
Branding is the most important reason why companies impose uniforms on staff. When there is cohesion in the store's design and layout, packaging, posters, and how the employees dress, consumers remember it. Repetition is the best way to create long-term memory because it strengthens connections in the brain.
When consumers see similar styles and color palettes somewhere else, they start to associate it with the brand and, potentially, boost sales.
Brand recognition and recall are used in advertising and marketing. It refers to the ability of the consumers to identify the characteristics of a brand versus its competitors. Achieving both increases the likelihood that the customers will purchase a product or service offered by the brand and guarantee that they will become repeat buyers.
A Subtle Way to Advertise
Once brand recognition and recall are established, uniforms can serve as advertising opportunities for the company. It works the same way as attaching custom magnets on company cars that bear the brand logo or name. It is a mobile billboard where more potential customers can see them.
An employee wearing the uniform will take public transportation to and from work, drop by coffee shops or convenience stores, or go shopping at the end of their shifts. Those who see it will be reminded of the brand. If the right person sees it at the right moment, they will buy products and services from the brand.
A company uniform is useful not just in the workplace but also outside of it.
Prevent Unwanted Dress Issues
People have different styles, and the company has no business policing what employees wear. However, many companies want to present their brands in specific ways, and clothing plays a part. For example, a company that wants to look to clients as professionals would prefer that employees wear business formal clothes.
A uniform prevents instances where an employee might wear clothing that does not communicate the company’s image or message. It does not make the employee feel that their employers control how they dress or pressure them into wearing expensive designer clothing.
Moreover, it prevents employees from using clothing as social status in the workplace. There is no competition to be stylish at the office. Many of them might feel relief that they do not have to spend a lot of money buying new and expensive clothing to wear to work.
Boost Team Spirit and Pride
Wearing the same uniform creates a sense of belonging and strengthens team spirit. They see one another as a family and, therefore, work together in harmony.
In addition, it inspires company pride. The employees feel that they are a part of the company. They gain pride from it, and they get a sense of responsibility in presenting their employers in the best way possible. This guarantees that they become brand ambassadors outside of the workplace, encouraging friends and family members to buy from the company.
Uniforms present many benefits to companies that enforce staff to wear them. Uniforms serve the brand in many ways, including in advertising and marketing and creating a united workforce. On the other hand, employees can save money by not feeling obligated to create a wardrobe specifically for work. They can also feel more motivated to participate in work.