How To Sell Your Products Internationally

So, you made the decision to turn your physical business into an online one. This is a great way to capitalize upon current market trends, which show that more people than ever are doing their weekly shopping from behind a screen. By digitising your company, you present yourself with the opportunity to connect with a global audience, while simultaneously increasing your profits.

With that in mind, here is an easy guide you can use to get started selling your products internationally. 

  • Set up an online store. Ensure that it is easy to use and straightforward, meaning that a customer could make a purchase in a couple of minutes. When selling to an international audience, you might want to set up different versions of your websites for different countries. This helps make your content more accessible for viewers, especially those whose first language is different to your own. 
  • Find a company that will ship your products for you at a price that makes sense. Overspending on shipping can cost you a lot of money, and customers will be turned away if their own delivery fees are excessive. Therefore, you should be sure to shop around for quotes for reliable FTL freight shipping. Working with a quality shipping company will not only save you money, but it can also ensure that your products are delivered within a realistic time frame. 
  • Following this, you need to brush up on your business lingo to ensure that you understand what people are talking about when it comes to product shipping. Typically, this means that you’ll have to understand a lot of different shipping terms and complicated acronyms. Taking a bit of time to brush up on this knowledge and can save you a lot of time and confusion – and reduces your chances of making a costly mistake later down the line.  
  • The next step on your journey of becoming an international company is to ensure that you research your new target market thoroughly. For example, certain products may perform better in different markets – depending upon consumer habits, culture and interests. Furthermore, different marketing platforms (such as social media) may be more effective in some areas than they are in others. 
  • Another great way in which you can sell your products internationally is by finding a way to connect to global customers. For example, you could partner with a successful blogger or influencer who lives in a certain town or city – as they will be able to promote your products to your target audience on your behalf. 
  • Finally, you should ensure that your products are well equipped to go the distance. For example, there is nothing more disappointing than ordering a product only to find that it has been damaged during the shipping process. Therefore, you should pack everything carefully using the appropriate materials – and be sure that you clearly label the contents so that the carrier knows what they are dealing with. For example, certain items should be marked ‘fragile’. This means they will be extra careful when moving them around. 
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