How to Make Your Food Business More Appealing to Families
Do you run a café or restaurant? If so, you will know it can often be challenging to get new customers through the door. The hospitality industry was one of the sectors most impacted by the pandemic, with the enforced closure of cafés and restaurants causing substantial financial issues for these businesses. If you are hoping to give your hospitality business a fresh start and to bring it back bigger and better than ever, then widening its appeal is an excellent way to do this. Making your business appealing to the family market could help you increase the number of covers you receive significantly. If you are hoping to boost the number of diners that visit your eatery and like the idea of attracting families, you may be wondering how to get started. Here are some top tips to make your café or restaurant more appealing to the family market:
Research the Competition
As with every significant business decision, carrying out thorough research is vital before you commit your finances to the project. Researching other similar local businesses that are aimed at the family market is essential to help you make an informed business decision and ensure your venture can compete favourably with them. With the help of your competitor analysis, it should be a lot easier for you to decide whether your plans to attract the family market to your business is viable.
Add Kid-Friendly Features
Many parents worry about how to keep the kids occupied when they go out for a meal. Children can often get bored in cafés and restaurants, and this can make them disruptive and mean that no one has a good time. So, introducing some kid-friendly features to keep the children occupied during their visit to your business is a great idea. If you have space, adding kid playground equipment either indoors or outdoors on your premises is an excellent way to make your business more appealing to families. If you choose the right play equipment, you should soon discover that your business is a new favourite with families in your area.
Update Your Décor
While you may not want to adorn the walls of your restaurant with murals of cartoon characters and primary colours, making the décor more appealing to the family market could be a wise idea. If your business is in an area with a lot of footfall, you need to capitalise on this passing trade. When your restaurant gives the impression of being family-friendly to passersby, you are more likely to pick up passing trade and to start welcoming your first family customers through the door.
Introduce Some Offers
Introducing some new offers to your business, such as a family menu or special kids’ menu, is a helpful way to encourage families to choose your café. Offering special seasonal deals and extra offers during school holidays should help to bring even more families to your business during peak times and make it even more appealing to your new target audience.