7 Niches To Consider If You Want To Start Selling Online

Online shopping figures increase every year and have accelerated over the last 12 months due to the COVID-19 pandemic. In 2020, online sales accounted for 14% of total sales worldwide.

With figures like those, it's no wonder that many people look to set up their own online presence selling items, it's a great career choice for a lot of people.  From selling your own handmade items to becoming an eBay pre-loved expert, it's all about knowing what to sell. 

If you are looking to start selling online, and you aren't sure what niche to enter. Here are some products that are doing well at the moment. 

How To Find Product Niches That Are Selling Well

Those people who make good money online aren't just lucky, they are smart. They do their research and select products to take advantage of current trends. There are a number of ways to do this online for free if you know where to look. 

The most popular include the Etsy, eBay, and Amazon bestsellers lists. Trendhunter is another great resource you should learn how to use too. 

Vintage Fashion

Online fashion is such a huge sector. From cheaper, fast fashion, to bespoke items. One area that always does well is vintage clothing. Now, this could mean a lot of things. You could be buying and selling pre-loved items online. Or, you can manufacture or source fashion inspired by a different period like Aries clothing and their 80s inspired collection, or the classic BiBa, if you're looking to channel the 60s and 70s. 


Marie Kondo has a lot to answer for. The internet is awash with sites and social media accounts dedicated to cleaning, decluttering, and tidying our homes. That's why selling products in this area is a great idea. Anything from vacuum cleaners to storage boxes is very popular right now and this trend doesn't seem to be going away any time soon. 

Reusable & Sustainable Products

Many people are trying to reduce their impact on the world. One way people are doing this is to reduce the amount of waste they produce and phase out single-use items. 

This product area is quite wide and can include reusable food storage, sanitary products, non-plastic shampoos, and soaps, and ecologically sound cleaning items.

As with all product lines, be sure you're doing your research on the best ways to reduce the impact on the environment by only sourcing from reputable manufacturers. 

Fitness Equipment & Accessories

At the beginning of the pandemic, there was a rush on fitness equipment and accessories. As people weren't able to visit the gym or had decided to get fit at home, being able to buy even the most basic of equipment became very difficult. If you could find any at all, the prices had risen considerably. 

This health trend is continuing, with people looking for sportswear, trainers, dumbbells, and gym equipment. 


The appetite for collectibles is still strong and encompasses a wide range of different areas. Some of the most popular are cultural collectibles like film memorabilia, sports trophies, toys, and comics. 

If you're thinking of going into this area, you have to really know your stuff. You're dealing with a very educated market of potential customers. You need to know how to spot the real thing and how to make money on it. 

K Skincare

Korean skincare is huge right now. The elaborate routines and products are very popular on the internet and you'll find thousands of YouTube and TikTok tutorials about it. The quest for flawless skin never goes out of fashion. 

The products are particularly popular in the US and the UK. Being able to identify the cult brands or the next popular products is key to thriving in this market. 

Vinyl Records

When cassettes and eventually CDs became the more popular way to listen to music, many people threw out their own vinyl records. If only we'd known how much money they'd be worth today. Vinyl has undergone a cultural renaissance and it's not just old records that are in demand. Many modern artists also release vinyl today too. So if you're into music, buying and selling vinyl could be the perfect way for you to make money. 

Key takeaways

Making money online is the dream of many. But for every success story, there are many that fail due to poor planning and promotion. The best way to improve your odds of running successful online e-commerce is to be thorough in your research and trust the data. Get to know your target audience for these products and learn how to market to them effectively. 

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