How To Document Your Event For Social Media In 2025

Running a successful event is one thing, but if you really want to maximize its impact, you're going to need to document it. When all's said and done and everyone has gone home, it's time for round two: posting to the website and social media to drive further interest.

No matter what sort of company or organization you're setting up the event for, social media will be a key part of the marketing strategy, so in this article, you'll learn about a few important elements for ensuring you make an impact both during and after the event!

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1. The Importance of Planning Ahead
Properly documenting your event starts long before it takes place. You'll need to plan what sort of content you want to make and how a good week or so prior.

At this point, it's also a good idea to decide which social media platforms you'll be using. For example, if you're looking to shoot a lot of short-form video, TikTok and Instagram would be your best bet. For more business-oriented, text-heavy posts accompanied by photos, LinkedIn may be a better choice.

It doesn't have to be set in stone, but discuss the logistics with your colleagues to develop a general idea for what you'll do.

2. Hiring a Professional Video and Photography Company
While you can shoot a lot with a phone camera these days, it still pays to book expert event coverage.

These sorts of companies will use high-end equipment and years of expertise to craft the perfect videos and pictures, and they'll edit them down into whatever format you need. That means that once your event draws to a close, you have all the resources you need to craft some show-stopping social media content!

3. Real Time or ‘Live' Posting
One element of managing social media coverage you can tackle yourself is real-time posting.

This is where you use the live video feed functionality of the major social media platforms to cast footage of the event to your followers, garnering greater engagement and helping people who couldn't make the event feel like they're still part of it.

You can also utilise Q&A sessions during these broadcasts, or use 360-degree settings to allow people to get a better sense of space.

4. Using Virtual Reality
If you want to be a little bolder, you could even consider incorporating virtual reality (VR) technology into your event.

This allows you to take the live streaming concept from above and have those who have access to a VR headset get as close to the real thing as possible. You'll set up a camera at the event, which will then link directly to the viewer's headset, and they'll be able to switch between different viewpoints if you set up several stationary cameras.

Wrapping Up
In today's day and age, documenting your event via social media is an essential part of the process, and as you can see, there are several different components to consider. Hopefully, you're now a little clearer. Good luck with your event!