How to Appeal to Your Target Audience

There is nothing more frustrating as a business owner than when you are trying to get your product to market but it's just not budging. Your website is getting traffic, but no conversions. You're spending the money on packaging and branding, but you're spending more money on that than what you're pulling back in. It can feel like you've got the right product, but you're just not hitting the right notes and that is the frustrating part. You want people to come to your business and buy your products, but how can you best appeal to your target audience so that you are bringing in the profit?

Some companies – in fact, all companies – that offer a product of some kind will rely on product and customer research to get them where they need to go. There's no secret formula, it's just a question of getting to know your audience properly and delivering them what they want. Companies like Category Entry Points can help you with product and customer research so that your brand is offering what people are looking for. Being able to communicate to your customers is a good place to begin, because once you can communicate your message, you'll start to turn those leads into conversions. So, let's take a look at some of the most creative ways that you can really appeal to your audience.

Image source: Pexels

• Go with the emotional angle. An emotional appeal is a great way to appeal to your customers. Tapping into their emotions is going to help you to push their logical brain aside and relate to the product or service you're offering. When you're running a targeted campaign, it's much easier to see results if you are making your customers feel connected and comfortable.
• Put your brand values at the forefront of your marketing. What is it you stand for and how do you stand for it? When you want your business offerings to stand out from your competition, you have to begin with giving your brand a voice and a face. So, express your values and what you want to offer people and make a point in showing your customers that you're interested in much more than just taking their cash. When your business values align with your customer values, you're going to have them choose you over the rest.
• Time is everything. Timing, time and the very loud ticking clock of your business is going to distract you, but it's everything. Money makes the world go around but time is the asset your business will value the most. You can always connect things back to how time is saved, and that will appeal to your customers most. Incorporate it into your messaging across every marketing channel you have and your customers will pay attention to it.
• Get connected to influencers. If you have been working hard to plug away on the marketing front, you have to consider the fact that you need to see actionable results. Influencer marketing may not be your favourite marketing type, but it's very much going to be one of the best angles you can take. Influencers are everywhere and the reason they're so good at getting customers to buy products? Customers want to do what their favourite influencers are doing! You want to get your products in the right hands, so choose influencers that align with your brand strategy and you'll hit the customers in the right place!
• Put together a marketing strategy that resonates. Revamping your marketing strategy is a good place to start if you're not making enough noise to attract customers. When was the last time you evaluated your current marketing strategy? If it's been some time, it's a good idea to get started with that today. Marketing isn't something you can consistently rely on; there will need to be changes from time to time and you have to be willing to input those changes. It's the way you can truly relate to your customers.
• Show that you know what you're talking about. People buying products today do so vastly differently from the way things were even a decade ago. You have to adjust and realign where possible and so publishing content and case studies will really make a difference to the way that people view your products and your business.

Appealing to the right audience takes a little work, but it's absolutely going to get you the customers you want buying from you and on your side.