Launching a Fitness Brand? Don’t Overlook the Label

Labels are something you absolutely need to get right for your gym clothing brand. If you're looking for more information about what makes a good label, we've shared everything you should know here. 

Why do Labels Matter?

If you're launching a fitness brand that sells workout apparel, labels probably aren't at the top of your list of priorities. Most likely, you're thinking about colors, materials, logos, and stretch—but while they might seem like a small detail, the labels you use could make all the difference between happy and unsatisfied customers.

Have you ever worn something with a label that constantly scratched your skin, to the point where you ended up cutting it off? If so, you know the power of a label to influence the overall feel of clothing. The impact of poor-quality labels is especially likely to be noticed in tight-fitting workout clothes. And that's just comfort—we're not even talking about appearance yet.

You Want to Make a First and Lasting Impression

When someone tries something on, the label is one of the first things they'll probably look at. It's the distinguishing feature of any clothing item that stays with it through every wash. Feel aside, a well-designed label can make your product feel more premium and professional, helping you make exactly the first impression you were going for.

If your branding looks strong online but falls apart when someone checks out your apparel in person, it creates a disconnect. You don't want your customer to love the fit of their gym gear but be annoyed by the label—or worse, cut it out and forget who made the piece after a few months.

The Practical Side of Custom Labels

It's not all about looks (although, of course, they are a big part of it!). Having labels on your branded clothes also serves legal and functional purposes.

First off, you need to include care instructions and fiber content when you're selling in most markets, and when you're creating custom labels with a company like https://labeloom.com/, you'll easily be able to share this info where it's expected.

Plus, as your company grows, having dedicated labels will help you stand out from the crowd and make it easier for your customers to spot counterfeit versions of your apparel.

If you're just starting out, look for a company that lets you order labels in small batches, so you're not spending a fortune upfront.

Don't Let Details Undercut Your Brand

The idea is that your customers can sweat, stretch, and live in the clothes you've created. If your branding falls short in person, your customers aren't going to trust your offering. Labels might only be a small detail, but there's no denying that they carry weight.

So as you're building your brand, keep your label choices at the top of your mind. They're an important part of your overall design and can truly make a difference when it comes to comfort and brand identification.