10 Must-Have Tools for B2B Companies in 2026

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Running a B2B business, just like any other business, means having to manage a lot more than just delivering a product or service. As well as being an expert in your field, you also need to be able to market your business, appeal to clients, make sales, and run your business in the background.

This is where tools and software can come in handy. Whether you're running a small freelance business or a larger company, the right tools can be a powerhouse. You can dedicate your efforts and the efforts of your employees to delivering a great service, while allowing software and tools to tackle the busywork and save time and money.

Here are some great tools designed specifically for B2B companies.

1. Bettermode

Bettermode is a community platform designed specifically for SaaS companies. It helps businesses create a branded customer community, which can provide support deflection, product feedback, and education. These can directly boost revenue, making this kind of community more than worth the cost.

Even better, it's a very open and customizable service. There are a few different tiers and plans, each with published prices that you can see for yourself. You can also go for a 14-day trial. Bettermode promises to get teams live within weeks, using a simple no-code Design Studio, complete with migration support if you're moving from an older existing platform. This allows you to not just create customer communities, but to grow and evolve them as needed.

2. HubSpot

HubSpot is a very well-known CRM, and it's popular for good reasons. It's a great system for teams of any kind, and smaller companies with teams under 50 people can use HubSpot Free for up to 24 months before moving to a paid service. This provides automation and increased workflows, and can help get a smaller company established.

As well as the free plan, there are paid upgrades that offer more features. HubSpot is a great CRM for smaller and newer companies, especially if you don't have a lot of budget to play around with. However, once your team grows or you need more features, you may need to upgrade.

3. Apollo

Apollo provides two services that B2B businesses will find very valuable. It's a data venue, containing hundreds of millions of B2B contacts. This allows you to find a client list very quickly and get started on creating leads.

Apollo also features a built-in outreach program, making it easy to connect with these leads. There are a few pricing options, ranging from free to $119 per month for larger organizations. You can pick and choose which option is best for your business or even customize your plan with additional features.

4. Overloop

Overloop is great for quick, automated lead generation, allowing B2B companies to make more connections in less time. It can be easily integrated into your existing CRM. As well as sourcing leads, Overloop offers personalized outreach. You can use Overloop for campaigns across multiple channels and platforms, meaning your company can revolutionize its B2B marketing strategy with just one tool.

5. Outreach

Outbound sales can have a problem. Inefficiencies can slow down sales and productivity, making deals come along more slowly. This, in turn, costs more money per sale and reduces the profitability of the sale. While your employers are struggling with a slow system, they could be making more sales instead.

Outreach promises to solve this by streamlining processes and making the lead to sale process far more efficient. It automates workflow, freeing up your employees and measurably boosting profit.

6. Salesforce

Salesforce is one of the leading CRMs in the market. It offers a wide range of features, including automation, accurate reporting, and data analytics. All of this helps sales teams steamline their workflows and improve strategies as data comes in.

This promises to improve individual performance, as well as help teams work together more efficiently. This, in turn, leads to more revenue and more opportunities for further growth.

7. HeyReach

LinkedIn is a common platform for entrepreneurs, business owners, and companies to make connections. You can use LinkedIn to reach out to vendors and potential clients, but its only as effective if you use it properly.

HeyReach is a LinkedIn tool designed to help senders connect to multiple clients. It's designed for multiple accounts at once, and it automates a lot of the outreach so that you can save time and reach more people. As usual, it has a few different price tiers, and really shines when your company needs to send from multiple accounts.

8. AuthoredUp

As well as using LinkedIn to make direct contact with potential clients and vendors, you can also use it to create content. This is a great marketing tool that can make your brand more visible and more attractive. People prefer to do business with brands they're familiar with, so regular content on platforms like LinkedIn can be a great tool.

AuthoredUp is an all-in-one LinkedIn content creation tool that allows you to draft and format content, post it, and monitor your growth so you can use LinkedIn to its fullest potential. AuthoredUp currently only works on LinkedIn, but as this is the best social media platform for B2B connections, you should see a lot of growth through it.

9. Beehiiv

Newsletters are an often overlooked marketing tool that can have a lot of impact on B2B connections. Beehiiv is a great newsletter platform that allows you to send unlimited emails, no matter what plan you use. It can work really well for B2B teams that want to launch a publication for marketing purposes, or connect more with their LinkedIn audience.

There's even a free plan which is ideal for smaller businesses and communities, and you can scale it as your business grows.

10. Gong

Gong is a fantastic platform used for sales analysis. It can analyze interactions and reveal trends as well as opportunities to improve deals or eliminate risks. This allows teams to constantly review and refine their strategies, so your business can go from strength to strength. After all, information is power.