Flash Intros Suck
According to InfoWorld, "Too many organizations unwittingly give their competitors a free kick by having Web sites that are low on usability and high on annoyance."
Theresa Cunnington, senior usability consultant with services firm iFocus, reports that, "Users have a short fuse when they are browsing the Web. It doesn't matter how cool a Web site looks, if users find it impractical they will head to your competitor's site, which is only a click away."
And my favorite part from the article: "Flash animations are an obvious, yet stellar, example of what users hate in a Web site; the skip intro button is the most used button on the Internet." I suppose that means "click here" and "read more" have been bumped from the top spots.
"Users hate flash because it's a barrier to the site." Cunnington goes on to describe Flash as a classic example of Jurassic Park Design. Meaning that web sites use Flash because they can rather than because they should.
InfoWorld lists a handful of other annoyances as part of the same article.
Not only are flash intros inaccessible, they are unnecessary. Many of the UK football clubs have flash intros on their sites, and it's one reason why I stopped visiting them. Simply because it annoys the hell out of me when I have to wait.
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