SEOmoz Term Target - SEO Tool Review
Yesterday I spent some time playing with the Crawl Test tool provided by the SEO experts at SEOmoz. Today I'm going to review another one of their tools — Term Target. The purpose of this tool is to examine a web page and determine what keywords appear most prominently with different weights applied to where in the HTML those keywords are. So, for example, a keyword in an h1 tag may be given more weight than a keyword in the main body copy.
The premise behind the tool is a good one and I do such analysis all of the time. However, this tool uses the weightings that Rand Fishkin and his crew have come up with making the reports particularly valuable to beginner SEOs. As with the Crawl Test tool, the Term Target report (since then renamed to On-Page Report Card) is divided in to two sections. The first is a summary section which I show below.
For me, this data isn't as detailed or useful as the information I can get from TextAlyzer which provides some options for customizing the output, displays more results, and calculates a few additional statistics that can be useful (warning: don't go nuts worrying about keyword density).
The second part of the Term Target report includes more detail for each of the top 100 keywords (see the screenshot below).
This data, in my opinion, is useful since you get a breakout of where in the HTML code the keywords are appearing along with a numerical assessment of how prominent any given keyword is relative to other keywords. It's this sort of information that you can use to optimize a page's content to squeeze out better rankings.
I'd love to see the tool taken to the next level though. And for me, that means adding these features:
- Allow me to customize the weights assigned to each page element. Why? Because when I'm talking to clients and other SEOs it can help to be able to say which element is being given more weight. I can't just that SEOmoz is handling the calculations for me.
- Provide an input box so that I can analyze a page that isn't visible from the web e.g. a page on a development.
- Display results in a grid with keywords along the left and page elements along the top. Page elements should be ordered by decreasing weight. A grid would allow me to scan for things like all keywords in the title tag or all keywords in heading tags.
In conclusion I give this tool a thumbs up for providing data that I haven't seen any other tool provide. If there was only some way to do a mashup of Term Target and TextAlyzer I'd be all set. And I'd have some good linkbait to boot!