Ranking for Anything, Everything, and Nothing

Posted by , SEO Resume in SEO

SEOs love to complain about Wikipedia's rankings in Google. It seems that no matter what you're searching for, there'll be a Wikipedia listing. Michael Gray noted this to be true with popular actors and single character searches. Russ Jones checked out rankings for 600 keywords and found that 96% of them returned a Wikipedia page. And Loren Baker shows us how Google traffic to Wikipedia has been growing at an incredible pace (a good indicator of high rankings).

Well today I felt the need to add some additional in depth analysis to this on-going debate. In a matter of minutes I discovered that Wikipedia ranks #3 for anything, #5 for everything, and #3 for nothing. Interestingly enough, this data is contradicted by additional research which revealed that Wikipedia doesn't rank for all things or even many things. It also just barely makes the first results page for some things.

So what does this all mean? I don't know, but my head is spinning :-)

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