Actively Manage Your Reputation in Search Engines
I've been considering switching web hosting companies because my current host has an annoying habit of upgrading software that breaks WordPress. Calling it a habit may be a little strong, but it's happened twice in as many months. During my search for a new host, I came across several recommendations for a MediaTemple. During a review of their offerings I came across a good example of poor reputation management.
The MediaTemple folks have put together a list of 11 reasons why potential customers should choose them. A standard marketing practice and, frankly, the items are quite compelling. That is until a I did a little digging in to item 11.
Linking to Google results is pretty clever, wouldn't you say? That's what I thought until I followed the link and noticed result #2.
A listing that starts off with "Don't believe the hype..." is certainly going to attract my attention. And as you guess, the resulting article casts a negative light on MediaTemple. Oops.
Scrolling down the Google results page reveals oops #2. At position 9 there's this item from a well-known company called Netcraft.
While a year old, Netscraft's article describes extensive outages at MediaTemple and includes links to other articles that with additional negative commentary.
Yeah, the MediaTemple folks need to re-evaluate their use of Google results or if they're really smart they'll engage in some active reputation management to push these negative results deeper and out of sight. Reputation management isn't that hard to start, but if you've got more money than time, there are people willing to help.