Another Milestone for the SEM Industry

Posted by , SEO Resume in SEM

A co-worker sent this link out today. It's the first TV commercial (as far as I know) to play on a major network (CNBC) for search engine marketing services. All the movement makes the message feel compelling, but at the same time I question the use of the term SWOT. Do people know that it stands for strengths, weakness, opportunities, and threats? Of course, maybe this term was included to make SendTec sound even more like experts. I also wonder if the SendTec folks planned for, expected, or even just hoped for the extra coverage they're likely to get on YouTube.

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Thanks so much!