Killing Your #1 Google Rankings
When you're an SEO there aren't too many accomplishments that feel better than a #1 ranking that brings in boatloads of clicks and conversions. Today I came across one surefire way to guarantee that such a #1 ranking does you and your website little good. Check out this screenshot of search results from Google and you'll see what I mean.
Holy cow, Max! What are you doing over on your site!? And since you're not going to need that #1 ranking, do you mind giving it to me?
Truth be told, I didn't even see Google's warning and happily clicked on the result since the title matched so closely to what I searched for. Luckily for me, the clever folks at Google knew I wouldn't be paying attention so they gave me one more chance to reconsider my click.
Big red lettering and an exclamation too. There's no way anyone is going to miss this second warning. I was curious to know how Google decided this site was harmful, but they don't seem to provide any specifics. Instead Google opts for a fairly generic explanation: "This warning message appears with search results we've identified as sites that may install malicious software on your computer."
Can you think of a better way to waste a #1 ranking?