How to Use HitTail
I recently met Mike Levin of HitTail at Darren Rowse's ProBlogger meet-up in NYC. The purpose of the HitTail service is to offer "Keyword suggestions tailored to your website." Anyone who does SEO knows that keyword research and selection is an important aspect of attracting traffic so a service that promises to make such tasks easier is worth a look.
With a well-trafficked site the suggestions are quite numerous. In my case, they're too numerous so I've been looking for a way to cut the list down. In the end I decided that importing the words in to KeywordDiscovery and sorting by predicted daily search volume was an effective way to prioritize the list. With this additional step I can focus on the top 10 percent of the list making it much more manageable.
In terms of what you're supposed to do with the suggestions, the basic advice is to create content around these keywords. I can't churn out that much content though so I'm taking a slightly different approach. Since the site I'm testing HitTail on has a large number of pages I look to other SEO tactics that can take advantage of this situation. One such technique I'm using is to make use of Google's site command to look for related content on my site. I can then do things like cross-linking pages with keyword-rich anchor text. In highly competitive markets, such cross-linking probably won't make a difference, but with long-tail terms you may be surprised at how good the results can be.
Of course, much of this is still theory. I've only been using HitTail for a week or so. I imagine it'll be another few weeks before I notice any measurable change in traffic. Still, it's worth a try since the service is currently free!