Marketing For Geeks

Sometimes you find something really good when you're not even looking for it. That was the case with a series of articles called Marketing For Geeks.

The author, Eric Sink, is the founder and CEO of SourceGear. Being a CEO of a small ISV that makes a product I actually like gives him a lot of credibility in my book. So I'm going to be making my way through the articles he's put together and then try to figure out how to apply his ideas to the way I do business..

On a somewhat related note, Eric also has a spoof site called Not A Legend. For those not in the know, he's poking fun at a site that extols the skills and abilities of several "software legends". Unfortunately that site is now gone so the joke isn't nearly as entertaining.