Better Website ROI

The best way to get better website ROI is to develop an understanding of who is likely to be interested in your site and then to make sure you give them what they want (for a price, of course). But the best way isn't necessarily the easiest way. Regardless of your site's audience or your business model, you should look at the various context-sensitive advertising programs available as part of your efforts for better website ROI.

The top tier of such advertising programs consists of Google, Yahoo (Overture), and soon MSN. These companies offer any site owner the ability to display advertising at no cost to the site owner. Google's AdSense, in my opinion, is the best program being both easy to set up and the most flexible. There are many tutorials out on the web on how to set up ads, so I won't go over the process here. However, what I will highlight are some of the headlines from Google's AdSense case studies and them convince you of the potential earnings.

• Weblogs, Inc. grew blog ad revenue from $200 to $3000 a day with Google AdSense.
• Askthebuilder.com used testing to grow revenue from $10,000 to more than $30,000 a month with Google AdSense.
• CamcorderInfo.com tripled contextual advertising revenues by optimizing with Google AdSense.
• ScienceDaily.com earns 66% of revenue from AdSense programs.
• Healthcommunities.com found 25 percent of its ad revenue with Google AdSense.

It just doesn't make sense to not consider a context-sensitive ad program to achieve better website ROI.