SEO Resume for Marios Alexandrou


Overview

My background is solidly rooted in the world of web development and project management. I have spent the last decade combining my technical and people management skills with the areas of search engine optimization (SEO) and social media optimization (SMO). My continuing goal is to effectively bridge the divides between search engine marketing, social media, and online businesses.

Location

I'm located in West Harrison, NY. Commutes within Southern New York (i.e. Westchester County) and Manhattan are easy for me. At this time, I'm not willing to relocate or even work beyond the borders of New York.

My Ideal SEO Job

SEO positions that combine big-picture thinking, innovation, interaction with stakeholders, training and hands-on activities are what appeal to me the most.

Professional Experience

360i, September 2011 - Present

SEO DIRECTOR

Rosetta Marketing, June 2010 - August 2011

SEO DIRECTOR

  • enhanced existing capabilities while also developing new SEO tactics specific to client needs
  • developed traffic projection models to assist with business development and contract renewal efforts
  • provided guidance and thought leadership to the NY, NJ, and Cleveland-based SEO teams
  • ensured the quality of deliverables and worked with team to ensure consistency
  • conducted a comprehensive enterprise-class SEO tool evaluation to satisfy the needs of 25 SEOs across multiple client teams and in different physical locations

Acronym Media, September 2007 - June 2010

SEO MANAGER

  • led a team of 5 including hiring & training; SEO strategy development & execution; and client relationship management and development
  • automated data gathering and report creation — tripling and quadrupling productivity in some areas
  • developed a comprehensive training program to ensure SEO campaigns are executed efficiently by junior and senior personnel
  • enhanced Acronym Media's SEO offering by incorporating social media optimization using Facebook, LinkedIn, and Twitter communities; content creation, syndication, and promotion; and keyword research, monitoring, and opportunity identification
  • provided SEO expertise to the business development department including the assessment of prospect sites, research, deck preparation, in-person pitches, and representing Acronym at conferences

Partial SEO Client List (site type, goal):

  • Bizjournals (40 regional news papers, ad impressions)
  • Boeringher-Ingelheim (pharmaceuticals, lead gen for 10+ brands)
  • Humana Medicare (health insurance, lead gen)
  • Holt's Cigars (B2C, ecommerce)
  • HP Asia (imaging and systems groups, awareness for 12+ countries and 5 languages)
  • Portfolio.com (business news, ad impressions)
  • Priceline (flights and hotels, ecommerce)
  • SAP (B2B software and solutions for US and international markets, lead gen)
  • Wharton School of Business (executive education and executive MBA, lead gen)
  • Wallace Foundation (non-profit, lead gen and downloads)

DigitalGrit / Zeta Interactive, January 2007 - August 2007

SENIOR SEO SPECIALIST

  • determined the SEO strategy and tactics necessary to drive traffic to websites with the ultimate goal of delivering a positive ROI via conversions, leads, and sales
  • supported the NY office for business development activities such as technical sales, proposal writing, and SEO capability presentations

Partial SEO Client List (site type, goal):

  • DataSynapse (B2B software and solutions, lead gen)
  • Hawthorn Suites (hotels, ecommerce)
  • Hyatt / Amerisuites (hotels, ecommerce)
  • Kaplan University (education, lead gen)
  • Morgans Hotel Group (hotels, ecommerce)
  • Sotheby's Real Estate (luxury real estate, lead gen)

Reader's Digest, January 2004 - December 2006

SEO SPECIALIST / WEB PROJECT MANAGER

Search Engine Optimization (SEO)

  • spearheaded the effort to discover why rd.com was failing to receive traffic from search engines comparable to major competitors; presented findings and recommendations to upper management for search engine optimization (SEO) project approval; and followed through with a plan that resulted in a 355% increase in traffic from search engines
  • worked closely with the project team that created the Every Day with Rachael Ray website so that SEO best practices were followed from the start
  • presented the merits of SEO to various business units including many outside the US and conducted training sessions for editors, coders, and developers on how to incorporate SEO in to their workflow

Search Engine Marketing (SEM)

  • conducted analysis to determine the best way to buy traffic for rd.com so that the PPC campaign would pay for itself from the additional ad revenue earned from CPM advertising on rd.com
  • expanded the reach of magazines including Every Day with Rachael Ray, Reader's Digest, American Woodworker, and the Family Handyman via PPC-based keyword buys on search and content networks

E-Commerce

  • initiated a year-long project to create an in-house e-commerce processing platform to handle orders from different sources and to facilitate the creation of new offers that would all use a shared core to reduce development and testing time
  • worked with various business units to get their products online through various e-commerce initiatives including customized storefronts and online catalogs for a wide assortment of books for children and adults; A/B split-testing of stand-alone offer pages to determine the most effective method for delivering a marketing message; and promoting offers on third-party sites that ultimately required processing through the RD fulfillment system

Other Responsibilities

  • assessed project feasibility, gathered business requirements, and executed project plans for various business groups that were part of the $4.5 million budgeted for rd.com initiatives
  • managed relationships with third-parties (e.g. AAA, Nestle) and media outlets (e.g. CNN, AOL, Netscape) to promote and enhance the reach of several marketing efforts for rd.com
  • acted as the main point of contact between many levels within Reader's Digest including the Deputy Editor, Director of Communications, Technical Architect, and Creative Director

Akri Consulting Group, September 1999 - January 2004

WEB PROJECT MANAGER FOR ROWECOM

  • managed a team of web developers and graphic designers in the design and implementation of a three-tiered web-based subscription management system that enabled corporate buyers to order magazines and journals for different people from different office locations
  • gathered and assessed requirements from Rowecom's management team and coordinated the efforts of Rowecom's internal information technology team with those of the external web developer and QA team

BUSINESS ANALYST/LEAD WEB DEVELOPER FOR READER'S DIGEST

  • collaborated directly with business units to assess the technical impact of business requirements and to reach consensus on alternative solutions when necessary in an effort to maintain a consistent yet flexible architecture
  • worked with and mentored several developers during the migration of www.rd.com from a Microsoft (ASP/VB) platform to a JSP/Java platform
  • designed and programmed a system (Visual Basic, ASP, SQL Server 2000) to process and report on publication orders provided as files (XML or delimited) by external parties

LEAD DEVELOPER FOR MASTERCARD

  • participated in the multi-million dollar technology convergence initiative resulting from the merger of MasterCard and Europay by designing and coding an object-based application (Visual Basic 6.0) that intelligently retrieved data from Europay and transformed it for integration in to MasterCard's US-based Oracle 8i transaction database
  • worked with US and European business analysts and managers to develop detailed business requirements; data architects to improve data access performance; and QA personnel to create end-to-end system tests to ensure that the application functioned in accordance with the specifications
  • documented non-core systems maintenance tasks so that the work could be transitioned to an offshore IT firm

BUSINESS ANALYST/LEAD WEB DEVELOPER FOR COBLOX

  • created an e-commerce/auction site using ASP and SQL Server 7.0 where programmers could sell source code to the highest bidder or in response to specific requests
  • interacted with the founder of Coblox; gathered requirements; and worked closely with user interface specialists and graphic designers
  • wrote an extensive test plan to identify all of the paths that a user could follow and all of the combinations of events that could occur

LEAD WEB DEVELOPER FOR CARROSELL

  • collaborated with Carrosell's CFO to architect a custom-built Enterprise Resource Planning (ERP) solution (ASP, VB, XML, COM+, SQL Server 2000) that included functionality to streamline the sales process, centralize demographic information, manage customer accounts, simplify advertisement placement, and schedule equipment maintenance
  • provided technical expertise to the project and account managers during discussions with Carrosell's upper management and followed through with statements of work that described the project scope, resource requirements, and deliverable time lines

Education

Bachelor of Mathematics (Computer Science), September 1992 to May 1997

University of Waterloo, Ontario

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